Guestnet

Digital Guest Communication in Everyday Hotel Operations – A Practical Report from the Bayerwaldhof

Together with Alfons Weiß from the Bayerwaldhof, Michael Bier from SOFTSTAR, and Martin Tauber from Guestnet, we took an honest look behind the scenes in this webinar.

 

How does digital guest communication work in day-to-day hotel operations?
What role do PMS systems, interfaces, and training play?
And what makes the difference between a good solution – and one that truly works in everyday practice?

 

The focus was on the practical report by Alfons Weiß, who openly shared challenges, learnings, and success factors from the Bayerwaldhof.

Voices from the Webinar

Bayerwaldhof Bayerwaldhof
Bayerwaldhof Bayerwaldhof
Bayerwaldhof
Bad Kötzting, Deutschland
For us, the key was that digital guest communication truly works in everyday operations – for guests as well as for our team. With ASA as a stable PMS, the close support of SOFTSTAR, and Guestnet as the central communication hub, we now have end-to-end processes, fewer inquiries, and much more structure in daily operations. What really made the difference was not just the technology, but actively involving our employees early on and guiding guests directly to the web app.
Alfons Weiß
Hotel Director
SOFTSTAR
Munich, Germany
Guestnet stands out through its clear simplification and optimization of the digital guest experience. Information and services are presented in an intuitive and well-structured way, giving guests easy access to all relevant offerings throughout their stay. The seamless integration with our hotel software ASA is a key factor, enabling automated data exchange, efficient processes, and always up-to-date information. Together, ASA and Guestnet create reliable workflows that benefit both hotel teams and guests alike.
Michael Bier
CEO
Bayerwaldhof
Bad Kötzting, Deutschland
For us, the key was that digital guest communication truly works in everyday operations – for guests as well as for our team. With ASA as a stable PMS, the close support of SOFTSTAR, and Guestnet as the central communication hub, we now have end-to-end processes, fewer inquiries, and much more structure in daily operations. What really made the difference was not just the technology, but actively involving our employees early on and guiding guests directly to the web app.
Alfons Weiß
Hotel Director
SOFTSTAR
Munich, Germany
Guestnet stands out through its clear simplification and optimization of the digital guest experience. Information and services are presented in an intuitive and well-structured way, giving guests easy access to all relevant offerings throughout their stay. The seamless integration with our hotel software ASA is a key factor, enabling automated data exchange, efficient processes, and always up-to-date information. Together, ASA and Guestnet create reliable workflows that benefit both hotel teams and guests alike.
Michael Bier
CEO

Guestnet in the Daily Operations of the Bayerwaldhof

At the Bayerwaldhof, Guestnet is used as the central communication and service hub throughout the entire stay. Guests use the web app for daily information, programs, services, and to book additional services such as spa treatments or activities.

 

For the team, this means fewer inquiries, clearly structured information, and significantly more efficient processes across all departments. Digital guest communication reduces operational workload while simultaneously creating new upselling potential – without additional manual effort.

Storytelling & Onboarding: People Remain the Key

A central topic of the webinar was storytelling and employee involvement. Alfons Weiß emphasized how important it is not to simply “introduce” digital systems, but to actively integrate them into employee onboarding and training processes. At the Bayerwaldhof, new systems are thoroughly explained, trained, and consciously embedded into daily operations. At reception, every guest is personally welcomed, actively introduced to Guestnet, and supported during their first login. The web app is saved together with the guest – creating acceptance from the very beginning. The result: Guests immediately understand the added value, use Guestnet more frequently – and the team fully supports the system.

Our regular guests sit at home on the couch and write to me: ‘Wonderful, today you’re serving that delicious veal roast again – I just saw it on the menu.’
Alfons Weiß
Director @ Bayerwaldhof

The Interface to ASA: The Foundation for Automation

Another key focus was the integration with ASA, implemented in collaboration with SOFTSTAR. A clean PMS forms the foundation for automated processes and a consistent digital guest journey. Only through the stable interface between ASA and Guestnet do features such as automated communication, personalized content, and efficient service processes become possible. For the Bayerwaldhof, one thing is clear: The combination of a powerful PMS, strong integration, and clearly defined partner responsibilities is essential for sustainable digitalization.

The Three Most Important Learnings from Practice

Usability

The software must be simple, intuitive, and self-explanatory for both guests and employees.

Service & Support

Fast, accessible, and solution-oriented support is not an extra – it is a basic requirement.

Interfaces & Future Development

It’s not just about whether interfaces exist, but how future-proof the company behind them is. Do you feel that the provider is continuously evolving – or already reaching its limits?

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